Idea evaluation

Kenneth O. Stanley’s Why Greatness Cannot Be Planned challenges the obsession with goals and metrics. By focusing on curiosity, exploration, and unexpected stepping stones, he demonstrates how true breakthroughs emerge from wandering, rather than rigid planning.

Practical ways to help your team connect with research, from quick synthesis activities to immersive techniques like gallery walks and research walls. Make insights something people can see, feel, and build on together.

Looking for a fun way to evaluate your ideas? Try the “Keep, Ditch, or Pivot” method! This playful approach helps you quickly assess which concepts to pursue, tweak, or drop. Gather your crew, pitch your ideas, and decide their fate to spark creativity and move forward with confidence.

Choosing the right idea is crucial for success. Use a systematic evaluation process to assess your app's potential. Consider factors like problem identification, feasibility, market demand, and scalability to ensure your idea stands out, meets user needs, and remains viable for the long haul.