As designers, we frequently encounter scenarios where we must persuade stakeholders to trust in our expertise and design choices. Even though our experience and knowledge are important, they may not always be sufficient to influence opinions in a design review or feedback session; however, research can help. User research is a valuable and necessary part of our work. We can use it and a wealth of other research to inform our design decisions and educate our team and project constituents. Using research as proof, we can effectively persuade others to see the merit in our designs.
Here are some ways to incorporate research into your design process and presentations.
- User feedback: Gather insights from user interviews, surveys, and usability tests to demonstrate how your designs address real user needs and pain points.
- Industry best practices: Refer to established design guidelines, case studies, and expert opinions to show how your designs align with industry standards and proven strategies.
- Data and analytics: Use quantitative data from existing products or competitor analysis to identify trends, support design decisions, and predict potential outcomes.
- Scientific studies: Cite relevant research studies in psychology, neuroscience, or human-computer interaction to provide a scientific basis for your design choices.
By including research in our work, we are in a better position to get more stakeholder support. Remember, it's not just about doing what others want but about using research to guide and validate design decisions that ultimately benefit the end-users.
The best sites for UX research
Nielsen Norman Group (nngroup.com)
World leaders in research-based UX guidance. In-depth articles, reports, and training from pioneers in the field. Known for rigorous usability testing and heuristic evaluations.
Baymard.com
Specializes in e-commerce UX research and guidelines. Offers 49,000+ hours of large-scale research studies. Ideal for optimizing online shopping UX and boosting conversions.
UserInterviews.com blog
Offers the UX Research Field Guide blog. Comprehensive guides on research methods, from card sorting to usability testing. Insider tips for conducting effective research.
UX Collective (uxdesign.cc)
Curated stories on UX, visual design, product design, and more. Fosters a vibrant global design community. Insightful case studies and thought-provoking opinions.
UXMatters.com
Practical insights from experienced UX professionals. Covers a wide range of topics, from research to strategy. Beginner-friendly yet valuable for seasoned pros.
DesignKit by IDEO
Brings IDEO's human-centered design approach to the masses. Free methods, tools, and case studies. Ideal for learning and applying design thinking.
UX Stack Exchange
Highly active Q&A community for UX professionals. Crowdsourced answers to real-world UX challenges. Excellent for troubleshooting and staying current with best practices.
UX Myths
Debunks pervasive UX misconceptions with evidence. Separates UX facts from fiction. Essential for avoiding common pitfalls and practicing research-informed design.
SVPG (Silicon Valley Product Group)
Product management insights from industry leaders. Bridges the gap between PM and UX. Valuable for aligning product strategy with user needs.
GoodUI Datastories
Compelling evidence for UI patterns that convert. Showcases data-driven case studies. Proves the ROI of good design with numbers.
Luke W (lukew.com)
Insights on mobile-first and cross-device design. Data-backed best practices from a renowned author. A go-to resource for responsive and adaptive UX.
UX Movement
Tactical UX design advice and tutorials. Explores the latest trends and techniques. Perfect for leveling up your UI design skills.
Smashing Magazine
Covers all aspects of web design and development. Known for in-depth guides and practical tips. Valuable resource for the entire design process.
UX Booth
Empowers the next generation of UX professionals. Helpful guides for breaking into and succeeding in UX. Inspiring interviews with industry leaders.
