Design process

Creative blocks aren’t about a lack of talent. They’re usually a sign that something’s missing in your process. When you slow down, ask better questions, and build understanding, creativity returns and solutions start to flow naturally.

When products, features, and even business models can be copied in hours, the real advantage is learning faster and delivering what your audience actually needs. Tight feedback loops help teams listen, ship, and adapt in real time, turning user insight into a winning strategy.

As the systems behind products begin generating UI on demand, shaped by intent and context, the role of design changes. This article explores durable and temporary UI and how designers can shape trustworthy systems that communicate clearly at any given moment.

The most valuable skill for designers today isn’t mastering new tools, it’s knowing how to spot opportunities and decide what’s worth building. This article explores why judgment and idea generation now set great designers apart.

Blending design fidelity is more than a design technique, it’s a communication tool. Moving between high and low fidelity helps designers clarify intent, focus attention, guide conversations, and invite the right kind of feedback. Here’s why it matters, and a few Figma plugins that make it easier.

This piece explores how to find the winning idea within any set of constraints, using the mindset of bricolage to stay creative, resourceful, and open to new possibilities when the path ahead feels fixed. Includes 20 prompts for members.

Creativity isn’t just for designers or artists. Anyone can nurture it by exploring ideas, seeking feedback, and iterating. These three principles create space for imagination, collaboration, and refinement, helping you produce stronger, more thoughtful work in any field.

A design inspiration library is a lifelong practice; one that helps you anchor new projects, spark original ideas, and refine the taste and discernment that define great designers.

Kenneth O. Stanley’s Why Greatness Cannot Be Planned challenges the obsession with goals and metrics. By focusing on curiosity, exploration, and unexpected stepping stones, he demonstrates how true breakthroughs emerge from wandering, rather than rigid planning.

Figma’s 2025 AI report shows how AI is reshaping design work, raising expectations, and making design skills more valuable. From prototyping to agentic AI, it’s clear that designers who experiment now will shape the future.

As you grow in your craft, the rules that once gave you confidence can start to feel limiting. That’s when your instincts step in, helping you question old habits, trust your judgment, and create work that feels original and alive.

Practical ways to help your team connect with research, from quick synthesis activities to immersive techniques like gallery walks and research walls. Make insights something people can see, feel, and build on together.